June 20, 2010

Dlala Holding Launches Dlala Real Estate with a Capital of QR 60 Million

Dlala Brokerage and Investment Holding Company has officially launched Dlala Real Estate Company, the real estate brokerage and investment arm of Dlala Holding. Dlala Real Estate is the third subsidiary of Dlala Holding, after Dlala Brokerage Company and Dlala Islamic Brokerage Company.

During a press conference held to announce the launch Mr. Waleed Jassim AlMossallam, Chief Executive Officer of Dlala Holding stated that Dlala Real Estate is a direct outcome of the Group’s strategy to diversify its investments and expand its presence in the real estate sector of Qatar, which is presently undergoing immense growth and development.

He also stated that Dlala Real Estate would definitely be a value-addition to the Qatari real estate market, especially due to the wide range of unique real estate brokerage product and service offerings it will be presenting to the market.

“Dlala Real Estate commenced operations during last year with a capital of QR 60 million. In a short span of time the Company has been successful in serving the needs of a wide range of clients in this market. Dlala Real Estate is well-equipped to manage all the sale and purchase transactions on behalf of their clients and is also proficient enough to play a major role in finalising major real estate deals for their clientele.”, Mr. AlMossallam added.

Dlala Real Estate has devised a clear-cut strategy for its real estate investments. This will ensure that the Company will always be in an advantageous position to offer cutting edge real estate solutions to its clients.

“Dlala Real Estate is already offering landlords and property owners an automated system to manage their properties. This electronic portal will enable owners to access all kinds of information related to their properties like rent payments, occupancy rates and related, from anywhere in the world at a time of their convenience.

One of the key features of this automated service is ‘Tawasoof’, which will enable those who wish to rent or purchase a property to explain their preferences. They will be notified by SMS or e-mail, whenever their desired preferences are available. This breakthrough technology is expected to increase the occupancy rates of the real estate properties managed by Dlala Real Estate.” Mr. AlMossallam said in conclusion.

“We are very optimistic about the future of the real estate sector of Qatar. We expect to capture a substantial share in this sector through our unique range of product and service offerings and superior customer service standards.”, said Mr. Abdullah Al-Sowaidi, Deputy AGM, Real Estate Investment.

“We have put together a team of industry-leading professionals whose combined experience and expertise will fill the existing void in this market for specialised real estate services. We have also put in place the necessary infrastructure to successfully manage our operations and are quite confident of carving a niche for ourselves in the real sector of Qatar.”, said Mr. Karam Al-Amoudi, AGM, Property Management.